For March Madness, 47 Million Americans were expected to wager. Is 23.2 million people a lot? If every person in New York City, LA, Chicago, Houston, Philadelphia bet on the game, we would be still short by 4.5million. During the 2021 Super Bowl, 23.2 million Americans bet $4.3 billion on the game 5. Already, close to 50% of adults in the US made a sports bet at least once in their life, and this is only expected to rise 4.Įspecially during blockbuster moments which open the door for sportsbooks to turn short-term and game-specific betting into long-term engagement. In the country, sports betting is projected to become a $40 billion industry in the next decade 2 – up from today’s $19 billion a year 3. It’s an industry expected to reach $127.3 billion globally by 2027.Ī lot of this growth is coming from the U.S., following the legalization across many states after the 2018 Supreme Court Decision. The online and mobile sports betting industry is having a moment, with interest propelled globally by the Pandemic, increased digitalization and more secure digital payments 1. Can AI help sports betting companies take home the biggest payout – loyalty? The rise of a burgeoning industry But as upstarts break into the market to try and steal market share from more established players, it’s not the platform or user interface that’s going to determine who is the winner in this multi-billion dollar market. Online sports gambling is a booming business.
