In addition, with Penn, it has launched the Barstool Sportsbook online betting platform, currently live in 15 states. Barstool produces and distributes more than 100 shows spanning podcasts, video, social media, live events and pay-per-view, and runs a commerce business.
In the three years since Penn first invested in the company, Barstool Sports says it has grown its audience 194% and currently has more than 200 million followers across platforms. I’m looking forward to this next chapter with Penn.” I’m very thankful to the Barstool team and Stoolies who have been along for the ride. Portnoy said in a statement: “Barstool Sports is bigger than ever and has become more than I ever dreamed of. “Barstool is a proven, powerful media brand with an authentic voice and vast, loyal audience that provides us with a strong top of funnel for new customer acquisition and organic cross-selling opportunities across our growing interactive division.” “We are extremely pleased to welcome Barstool Sports fully into the Penn Entertainment family,” Penn Entertainment CEO and president Jay Snowden said in a statement. Barstool Sports and Portnoy also have been embroiled in controversies over past sexist and racist content on the website. Founded in 2003 as a sports and gambling blog by Portnoy, Barstool has “evolved into a leading digital player in sports, lifestyle and entertainment,” according to the companies.
